Rosario Safina is one the country’s foremost expert on truffles and has introduced numerous truffle and mushroom products to the U.S. For over 20 years, he and his companies have supplied the most renowned chefs and restaurants with the finest ingredients like truffles, caviar, wild mushrooms, prosciutto and smoked salmon. During his time as President of Urbani USA, Rosario became the driving force behind the popularization of truffles, and its transformation from elite luxury to everyday staple for millions of food lovers across the country. His depth of knowledge on the subject, along with the publication of his book “Truffles” in 2002, made him a noted authority and frequent guest expert for the likes of Martha Stewart Living, the New York Times, Vogue and CNN. da Rosario is his latest effort to further popularize the use of truffles in everyday cuisine.